When developing an application, the time-to-market can be greatly reduced compared to other development strategies. Low code allows prototypes to be developed quickly and then tested by future users in a timely manner. Innovations are brought to market faster. The acceptance among the end users accelerates continuously over the years as the customers get used to the new products and place more trust in them.
In comparison, the strategies for local development, as well as offshoring and nearshoring, have a longer time-to-market, since almost constant development effort has to be carried out for each new application.